The EQJOY Mission

We are on a mission to help families nurture their relationships, build emotional intelligence (EQ), and live more joyful lives.

The EQJOY Game

The EQJOY card game and Emotion Explorer are specifically aimed at empowering children aged 7 to 11 to become more emotionally intelligent through the power of play.

How are we distributing the game?

Rather than selling directly, we are distributing the games through charity and other child-focused organizations, such as schools and clubs.

Are you interested in being a distribution partner?

There are 3 ways to be a distribution partner: 

    1. to buy a batch of the card games at cost price for you to distribute for free
    2. to buy a batch of the card games at cost price for you to sell with a mark-up for the benefit of your organization
    3. to apply to receive a batch of the card game for free

Terms and conditions apply. 


If you are interested in becoming a distribution partner, or know an organization who could be interested, please use the contact form to contact us.

Who we are

EQJOY is a not-for-profit project that is a part of the broader Art and Science of Joy initiative.


The Art and Science of Joy initiative’’s mission is to inspire and empower people to live more joy-filled lives. Through a mix of tips and tricks, inspirational stories and hard facts, the aim is to empower people to make positive changes in their lives. 


Find out more about the Art and Science of Joy on our website and follow us on Facebook, Instagram and Linkedin.

Our team

MeetMeet thethe EQJOY teamteam


Andrew is co-founder of the Art and Science of Joy and EQJOY Co. Andrew has spent his career building a deep understanding of people’s values, attitudes and behaviors in order to help business people make better decisions. Over the last few years, Andrew has used this knowledge and his research skills to deep-dive into the art and science of joy. Andrew’s journey in business has taught him many lessons about leadership; about the importance of purpose and people, as well as profits, and about the role joy can play in companies to elevate both personal and business success. Through his own struggle with depression, Andrew has learned the fundamental truth that without a strong love of self and a sense of authentic belonging, one cannot hope to lead a joy-filled life. With these experiences and beliefs, Andrew is on a mission to use his passion and his skills to inspire and empower others to live more joyful-filled lives. The Year of Joy project kicking off in January 2023 is one way this mission is being fulfilled. Andrew is also creator of the EQJOY card game, a tool to help children develop their emotional intelligence through the power play. When not working on bringing joy to others, Andrew can be found working on building his own joy muscle: enjoying time with family and friends, nature, travel and music to name but a few things which bring Andrew joy.


Debby is co-founder of the Art and Science of Joy and EQJOY Co. Debby’s background in business has given her experience in coaching, mentoring and building teams. She is currently interested in bringing that knowledge along with new learnings to advance more joy to both individuals as well as teams. During Debby’s time developing leaders she has found that people are searching for more belonging and a sense of purpose in their everyday life, including the workplace. With this knowledge Debby is passionate about helping others find a path to that more joy- filled life, looking to have a positive impact on many. The past couple of decades has highlighted the lack of Joy for many and filled it with fear, anxiety and stress front and center. Debby has learned that taking the time and effort to rebuild the joy muscle through conscious work on wellbeing, belonging, positive impact and fun has helped her live a more joy filled life. With this knowledge, Debby is dedicating time to bring this knowledge to others in a way that will encourage them to build that Joy muscle and bring Joy to their lives and those of their loved ones. The Year of Joy is the perfect vehicle to allow many people to join in changing the Joy level of their journey. Debby is passionate about working side by side with Andrew on EQJOY, a tool to help children develop their emotional intelligence through the power play. If we are successful in guiding our children to emotional health and wellbeing, we will see them grow to be much healthier and joyful adults. While Debby is continuously working on her Joy journey you will find her collaborating with others on expanding their Joy through nature walks, discussing books, having fun filled meals together, traveling to new places and sharing stories.


Lina has worked with horses most of her life. As Lina saw and felt how much emotions affect learning and the connection between beings, she wanted to learn more. Further, becoming a mother roughly 9 years ago woke Lina's fascination with the developing human mind.  That led Lina to study mindfulness and emotional skills, and then also Educational Sciences at the University of Helsinki, where she is currently in her 5th and last year. Lina says: "It seems that the more I learn about education, learning and human psychology, the more I believe that emotional intelligence is essential. For me, emotional intelligence is basically about awareness, acceptance and compassion, things that we all can learn. And all of which we need more of in today’s world!"


Kelly’s lifelong interest in the arts, world culture, and understanding the human experience led Kelly to pursue a master's degree in museum studies. Kelly believes in the transformative power of storytelling, that expressing who we are as people and what matters to us brings communities together and builds understanding and empathy, which are needed now more than ever. Inspired by the way museums educate and engage visitors through exploration, play, and interactive and immersive experiences, Kelly is exploring ways to use these modes of learning to support people in their personal growth and wellbeing. Kelly is delighted to bring her skills and experience to The Art and Science of Joy to help inspire and empower people to live more joy-filled lives.

Our advisors



Founder of



Psychologist, Occupational Psychologist, Public Speaker and Coach, Solution Focused Coach, Mindfulness and Yoga

Our partners

We are proud to partner with the following organizations on the EQJOY initiative:

Contact us!

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