Strengthening Children’s Emotional Wellbeing
Practical, playful tools and programs for children aged 6+ that build emotional intelligence skills
Our Mission
To empower children to become MASTERS OF EMOTIONAL INTELLIGENCE
EQJOY helps children develop practical emotional intelligence skills so they can understand their emotions, express themselves confidently, navigate challenges, strengthen relationships and build the foundations for more fulfilling, joy-filled lives.
Empower EQJOY's Mission
By becoming Masters of EQ, children develop their resilience, improve their social skills and grow their ability to thrive.
Through the power of play and self-reflection, the EQJOY Masters and EQJOY World games, along with the supporting learning tools, enable children to develop their emotional intelligence.
Below are four ways you can support our mission.
JOIN EQ UNITED
SUPPORT THE EQJOY WAY
GIVE A PACK - GET A PACK
PARTNER WITH EQJOY
Why Our Mission Matters
Children are facing serious challenges to their emotional wellbeing.
1 in 7
≈ 200 million 10–19-year-olds worldwide experience a mental disorder
World Health Organization, 2025
1 in 5
≈ 10 million U.S. children aged 3–17 have a mental disorder
Centers for Disease Control and Prevention, 2024
1 in 10
≈ 2 million U.S. high school students reported attempting suicide during the previous 12 months
CDC Youth Risk Behavior Survey, 2023
These numbers matter — the crisis is real — and they strengthen our resolve to take action.
Why Emotional Intelligence Matters
Emotional intelligence helps children understand what they are feeling and choose how to respond. These are practical life skills they can use at home, at school and throughout their lives.
COMMUNICATE WITH CONFIDENCE
Recognize and express feelings more clearly.
BUILD STRONGER RELATIONSHIPS
Develop empathy, listen to others and navigate social situations.
NAVIGATE LIFE’S CHALLENGES
Manage intense emotions, adapt and strengthen resilience.
CHOOSE HELPFUL NEXT STEPS
Pause, reflect and respond with greater awareness.
Introducing EQJOY
EQJOY is a California-registered 501(c)(3) nonprofit helping children build emotional intelligence through practical, playful and research-informed tools and programs.
Our two core solutions, EQJOY Masters for children aged 6–10 and EQJOY World for children aged 11+, support children at different stages of their emotional development. Through play, exploration, reflection and real-life practice, children learn to notice, name, understand, express and manage their emotions.
The card decks are supported by Emotion Explorer Guides, which help children explore emotions more deeply through stories, reflection, activities and practical tools.
We also work with nonprofit and community partners to bring EQJOY workshops and structured programs to the children and families they serve.
Depending on the partnership, EQJOY can provide card packs, facilitator materials, training and evaluation support to help organizations deliver meaningful emotional intelligence experiences in their communities.
DONATE TO EQJOY TODAY
Be a Part of EQ United
EQ United is a community-powered initiative bringing together people and organizations who care about children and families around a shared goal: strengthening children’s emotional wellbeing through emotional intelligence and practical local action.
Whether you are a nonprofit, volunteer, community leader, event partner, sponsor or donor, there are many ways to get involved and help turn connections into meaningful action for children and families.
If this resonates, we’d love to explore what might be possible together.
The EQJOY Way
300 Miles Building Resilience and Joy
This October, EQJOY co-founder Andrew Cannon will walk 300 miles from Fátima, Portugal, to Santiago de Compostela, Spain, to raise funds to help 600 children build emotional intelligence skills through EQJOY World programs and card packs.
300 miles walked. 600 children positively impacted.
EQJOY Donation Shop
Donate an EQJOY card pack to a child and, as our thank-you, we’ll send you a pack for your own use or to gift to someone you care about.
Choose between EQJOY Masters for children aged 6–10 and EQJOY World for children aged 11+.
Please note: we currently only ship thank-you packs to U.S. mainland addresses.
