The EQJOY Way | $69,000 fundraising goal |
600 children positively impacted |
300 Miles Building Children's Resilience and Joy
300 miles walked. 600 children positively impacted.
The EQJOY Way: 300 miles in 60 seconds
A one-minute read about the campaign
In October 2026, Andrew, EQJOY Co-Founder, will make a 300 mile trek from Fatima, Portugal, to Santiago de Compostela, Spain. Inspired by the spirit of pilgrimage, the film The Way, My Way, and MREF’s Race Around the World fundraising event, Andrew has decided to walk the Portuguese Way – the EQJOY Way.
But the walk is not the purpose. It is a campaign to raise awareness of, and funds for, EQJOY to work in partnership with our charity partners to empower children to master their emotions, build resilience and strengthen social skills, setting them on the path to a joy-filled life.
Through the campaign, EQJOY aims to raise $69,000 so that 300 children can access an EQJOY World EQ-building program, and a further 300 children can receive packs of EQJOY World cards, in partnership with nonprofit and community partners.
The walk is simply the Way. EQJOY brings the tools.
The children are the reason.
Donate Today
Choose the impact you want to make:
Our impact is delivered in partnership with trusted nonprofit and community partners
This fundraising campaign focuses on working with nonprofit partners who serve children in the following areas:
* Children in foster care
* Children affected by parental incarceration
* Children in single-parent families
* Children supported through suicide-prevention programs
* Children in veteran families
With special thanks to our EQJOY Impact Partner
Why Resilience Matters
Children are growing up in a world that asks a lot of them emotionally. Many children, and their families, are struggling to cope with pressure, uncertainty,, social challenges, and life’s ups and downs.
EQJOY gives children practical tools to understand what they are feeling, express themselves safely, and manage their emotions. This builds resilience and strengthens social skills.
EQ builds resilience.
Mastering emotions builds joy.
One Journey, Five Emotional Guides
The EQJOY Way is more than a physical journey. It is also an emotional journey.
Over 30 days, Andrew will walk from Fatima to Santiago de Compostela, drawing on EQJOY emotion cards and reflection prompts to explore how emotions shape the way we move through life.
The journey is anchored around five places along the route. Each one represents an emotional guide that can support children in difficult times and help them build resilience, connection, and joy.
Explore the emotional journey:
Sponsors and Supporters
With special thanks to our EQJOY Impact Partner
OvationMR is supporting The EQJOY Way — and EQJOY’s wider mission — through resources, visibility and outreach that are helping us reach more people and create greater impact.
Meet our EQJOY Way Corporate Supporters
Does your company want to support The EQJOY Way?
Companies can support The EQJOY Way in several ways – from premier sponsorships, to day and mile block sponsors, as well as marketing partnerships. Every form of support helps EQJOY and its nonprofit partners give children practical tools to master emotions, build resilience, strengthen social skills, and find more joy in life.
Meet our Campaign Supporters
Call-To-Action
The walk is simply the Way.
EQJOY brings the tools.
The children are the reason.
Help children master emotions, build resilience, strengthen social skills, and find more joy in life.
Follow the Journey
Walk The EQJOY Way with us day by day.
Throughout October, Andrew will share short daily reflections connected to EQJOY emotion cards and reflection prompts, along with route updates, sponsor acknowledgements, and campaign progress.
About EQJOY World
EQJOY World is designed to help children, and adults, build emotional intelligence through practical, fun, and engaging tools. The EQJOY World Mastering Emotions Program takes children on a facilitated program to better understand emotions, develop healthier ways to express and manage what they feel.
The EQJOY World card packs give children, parents and other caregivers a shared language for emotions, a playful way to start conversations that matter, and a path to deeper self-reflection and learning about their feelings.
About Andrew and EQJOY Co
Andrew Cannon is Co-Founder of EQJOY Co and Founder of the Art and Science of Joy. He has spent many years exploring both the art and science of living a joy-filled life, as well as the power of emotional intelligence.
Andrew is walking The EQJOY Way as a messenger, a fundraiser, and a beacon for a mission centered on strengthening children’s emotional wellbeing.
EQJOY Co is a 501(c)(3) charity registered in California on a mission to strengthen children’s mental health through education and fun Emotional Intelligence-building tools. EIN# 88-2986394.
FAQ
What is The EQJOY Way?
A 30-day, approximately 300-mile fundraising walk from Fatima to Santiago de Compostela to raise funds for EQJOY and charity partners to strengthen children’s emotional wellbeing by building their emotional intelligence.
Where does the money go?
What does $200 fund?
What does $30 fund?
Is my donation tax-deductible?
EQJOY Co is a 501(c)(3) charity registered in California, USA. Donors should consult their tax advisor regarding their individual situation....
Can companies sponsor the campaign?
Yes. Various opportunities exist for companies to support the program. Find out more here.
How can I follow the walk?
Sign up for campaign updates here.
